Advertising Industry News

If you are an advertising professional, you need the daily advertising industry news digest from Wiser. It will keep you informed as the industry continues to diversify with the new technologies that are enhancing traditional media. And it will keep you up-to-date with the exciting opportunities that form the industry's cutting edge. Advertising has come a long way since the ancient Egyptians and their papyrus-written messages. The rate of change, though, has increased dramatically with the introduction of new technologies. Twenty years ago the advertising strategy of most companies included what is now known as traditional media. Today advertising campaigns still include traditional media but they also include digital media, social media and more. In addition, user behavior is constantly changing with new media, new platforms, new technologies and new opportunities. This has made advertising a more complicated industry than it has ever been as brands seek to follow their customers onto new platforms, devices and innovations. This trend is set to continue. Those who stand still in the advertising industry quickly fall behind. You can stay ahead of the current trends with our daily digest featuring the advertising industry news that you need to know.

Recent Advertising Industry News Coverage
 
Your Weekly Recommendations Thursday, November 23, 2017
 
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20 Changes Facebook Predicts For 2020: People, Technology, Commerce
Inc. • John Koetsier
Jimmy Fallon On The School Of 'SNL' And His Tendency To Smile Too Much
WNYC
Technology and health: what we have to be thankful for this year
Windows Central • Jason Ward
Thank You, Readers
The New York Times • David Leonhardt
Agencies Have Struggled to Adapt to Programmatic; Programmatic Rules Digital Display
ExchangeWire • Hugh Williams
Content marketing - growing the digital way
The Economic Times of India
APAC Marketers Must Differentiate in Programmatic Landscape
ExchangeWire • Eileen Yu
6 Ways To Stop Cheating Your Customers
Inc. • Bryan Adams
The Platonic ideal of a smartphone [#acpodcast]
Android Central • Jim Metzendorf
Half The World's Population Chooses Email
MediaPost • Jack Loechner
 
Recommended for You
Advertising Industry, Facebook Inc
20 Changes Facebook Predicts For 2020: People, Technology, Commerce
Inc.John Koetsier
There is probably no organization on the planet with a better understanding of what people are doing and thinking today than Facebook. Two billion global users is unprecedented scale, and it gives the social network incredible perspective on where we're going in...
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Advertising Industry, NPR
Jimmy Fallon On The School Of 'SNL' And His Tendency To Smile Too Much
WNYC
Copyright 2017 Fresh Air. To see more, visit Fresh Air.
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Advertising Industry
Technology and health: what we have to be thankful for this year
Windows CentralJason Ward
Thanksgiving is here. And it doesn't take much effort to find a few things for which to give thanks. Thanksgiving in the U.S. is a day where we as a nation can give thanks for the many good things that have been...
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Advertising Industry
Thank You, Readers
The New York TimesDavid Leonhardt
This article is part of the Opinion Today newsletter. You can sign up here to receive the newsletter each weekday. I want to start this Thanksgiving edition of the newsletter with a short story about . The Times, like the rest of...
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Advertising Industry, Brand Management
Agencies Have Struggled to Adapt to Programmatic; Programmatic Rules Digital Display
ExchangeWireHugh Williams
Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, . In this week’s edition: Agencies have struggled to adapt to programmatic; Programmatic rules digital display; and Digital strategy upheaval....
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Advertising Industry, Brand Management
Content marketing - growing the digital way
The Economic Times of India
of ICOMO Advertising India Pvt. Ltd., successfully serving top clients such as Radio Mirchi, The British Council India and UAE, Faasos etc for 15 years. Backed by a strong advertising background, Sandeep offers a gamut of communication solutions in Print, TV, Digital,...
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Advertising Industry, Google Inc
APAC Marketers Must Differentiate in Programmatic Landscape
ExchangeWireEileen Yu
In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have a myopic view of the digital landscape. Programmatic had levelled the playing field and created a space in which even multibillion dollar...
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Advertising Industry, Communication Design
6 Ways To Stop Cheating Your Customers
Inc.Bryan Adams
It's time to fight back. I'm declaring war on the marketing campaign. Without a doubt your marketing activity should be all about the wants, needs and desires of your customers. You know you need to be channeling your energy into sparking a...
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Advertising Industry, Android (operating system)
The Platonic ideal of a smartphone [#acpodcast]
Android CentralJim Metzendorf
Andrew is talking and it’s *important*. This week, Daniel Bader, Andrew Martonik, and Russell Holly dig in with the OnePlus 5T and try to figure out why it seems like almost all smartphones are starting to look alike. They also talk about...
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Digital Advertising, Email Marketing
Half The World's Population Chooses Email
MediaPostJack Loechner
In 2017, there are over 3.7 billion email users, representing more than half the world’s population. In addition to its reach, email is consistently rated as the consumers’ preferred channel for brand communication, says Return Path, in partnership with Ascend2, in a...
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