Advertising Industry News

If you are an advertising professional, you need the daily advertising industry news digest from Wiser. It will keep you informed as the industry continues to diversify with the new technologies that are enhancing traditional media. And it will keep you up-to-date with the exciting opportunities that form the industry's cutting edge. Advertising has come a long way since the ancient Egyptians and their papyrus-written messages. The rate of change, though, has increased dramatically with the introduction of new technologies. Twenty years ago the advertising strategy of most companies included what is now known as traditional media. Today advertising campaigns still include traditional media but they also include digital media, social media and more. In addition, user behavior is constantly changing with new media, new platforms, new technologies and new opportunities. This has made advertising a more complicated industry than it has ever been as brands seek to follow their customers onto new platforms, devices and innovations. This trend is set to continue. Those who stand still in the advertising industry quickly fall behind. You can stay ahead of the current trends with our daily digest featuring the advertising industry news that you need to know.

Recent Advertising Industry News Coverage
 
Your Weekly Recommendations Wednesday, September 20, 2017
 
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Marketing tech startup mParticle has raised $35 million in Series C funding
Business Insider • Mike Shields
Croatia school removes Melania Trump English ads
Daily Mail • Afp
We are getting into emotional conversations around clarity and transparency, says Integral Ad Science’s Stephen Dolan
The Drum • Charlotte Mceleny
Vogue veteran Stephen Quinn to retire after 26 years
The Drum • Jessica Goodfellow
Oliver diversifies with introduction of specialist healthcare arm
The Drum • John Glenday
Will the hype around programmatic keep going strong in 2018?
The Drum • Daniel Henriksen
A Healthy Future for Programmatic Marketing
Mobile Marketing Watch • Michael Essany
Change is on the horizon - leader from The Drum's October issue
The Drum • Katie Mcquater
LYCRA® Brand and Who What Wear Collaborate on Solving Common Denim Dilemmas
BusinessWire
Web firms told to remove terror content within two hours
Aberdeen & North on News
 
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Advertising Industry, Bain Capital
Marketing tech startup mParticle has raised $35 million in Series C funding
Business InsiderMike Shields
Marketing technology startup mParticle has raised $35 million in Series C funding. The funding round was led by Harmony Venture Partners and included previous investors Bain Capital Ventures and Social Capita. The company has raised a total of $76 million since launching...
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Advertising Industry
Croatia school removes Melania Trump English ads
Daily MailAfp
Billboards featuring a glamourous image of US First Lady Melania Trump and the caption: "Just imagine how far you can go with a little bit of English" were supposed to attract students to a language school in Croatia. But the five roadside...
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Advertising Industry, Brand Management
We are getting into emotional conversations around clarity and transparency, says Integral Ad Science’s Stephen Dolan
The DrumCharlotte Mceleny
While the maturity in different Asia Pacific markets can be stark, Integral Ad Science’s APAC MD Stephen Dolan, says clients are universally driving conversations around clarity and transparency, and it can be emotional. Speaking to The Drum, ahead of the upcoming The...
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Advertising Industry, Hearst Corp
Vogue veteran Stephen Quinn to retire after 26 years
The DrumJessica Goodfellow
Stephen Quinn, the publishing director of British Vogue, is retiring from the fashion publisher after more than 26 years. He will continue in his role until the 22 December. News regarding his successor will be announced shortly. Quinn, who is now in...
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Advertising Industry, Corporate Governance
Oliver diversifies with introduction of specialist healthcare arm
The DrumJohn Glenday
In-house agency specialist Oliver has introduced a specialist healthcare arm through which it will offer strategic medical marketing services to healthcare brands. Oliver Healthcare will be led by managing director David Sawyer alongside customer experience director Andy Horrigan with offices in both...
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Advertising Industry, Digital Advertising
Will the hype around programmatic keep going strong in 2018?
The DrumDaniel Henriksen
Two thirds of the year have vanished at a faster rate than ever before. 2017 is coming to an end, and everyone in the media and advertising industry are enjoying the remainder of their summer nights, taking the last couple of breaths...
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Advertising Industry, Health Care Industry
A Healthy Future for Programmatic Marketing
Mobile Marketing WatchMichael Essany
On Tuesday, our sister site MHW learned that The Programmatic Health Council (PHC), a healthcare marketing advocacy organization, has released a glossary created to help clarify programmatic advertising terminology for healthcare marketers. The Programmatic Health Glossary defines commonly used programmatic advertising terms...
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Advertising Industry
Change is on the horizon - leader from The Drum's October issue
The DrumKatie Mcquater
The golden days of summer are over and as we find ourselves in a new season there’s an opportunity for some reflection before we hurtle towards the Christmas break at the speed of light. Today, the advertising business is evolving faster than...
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Advertising Industry, Brand Management
LYCRA® Brand and Who What Wear Collaborate on Solving Common Denim Dilemmas
BusinessWire
WILMINGTON, Del.--(BUSINESS WIRE)--INVISTA, owner of the LYCRA® brand and a leader in developing market-driven innovations for the textile industry, has launched a new marketing campaign based on global consumer insights* around denim. The proprietary research revealed some of the frustrations women experience...
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Advertising Industry, Google Inc
Web firms told to remove terror content within two hours
Aberdeen & North on News
Tech giants like Google, Facebook and Twitter must find ways to remove terror propaganda within two hours of being posted online - or face fines, Theresa May will demand. The prime minister will help lead an international call for the internet firms...
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