Brand Management News

The task of brand management has changed dramatically over recent years with the introduction of new technology. You can stay ahead of those changes as well as watch the developments and initiatives of key US and global brands through the Wiser daily brand management news email. Brand management is the process of developing a positive image for a brand in its target market. It is about building customer loyalty and brand advocates. There is a wide range of techniques for achieving this including through general awareness, positive brand associations, price, customer satisfaction initiatives, and more. These techniques are evolving as people are now more connected than ever before. This means brands can reach out to their customers using more methods than were previously available. However these methods bring their own challenges, including a reduced level of control. Sometimes businesses get it right, and sometimes they get it wrong. At Wiser, we follow these trends and developments. Our brand management news email is tailor made and brings together the best information from around the web. Sign up today.

Recent Brand Management News Coverage
 
Your Weekly Recommendations Friday, November 24, 2017
 
Recommended for you
Trump Wine: Local Promotion Or Presidential Product Placement?
NPR • Peter Overby
Caesars Corporation - Building Brand Loyalty In An Era Of Abundant Choice
Eye for Travel
KFC Will Help You Escape the Internet on Cyber Monday—For $10,000
Fortune Magazine • Emily Price
The old-fashioned mail-order catalog is making a comeback
Los Angeles Times • Ronald D. White
Uniqlo Owner Applies to Open Stores in India Amid Overseas Push
Bloomberg
Agencies Have Struggled to Adapt to Programmatic; Programmatic Rules Digital Display
ExchangeWire • Hugh Williams
Content marketing - growing the digital way
The Economic Times of India
Want a Leading Brand? You Can't Have One Without These 6 Key Ingredients
Inc. • Ilya Pozin
Uber faces new crisis after massive hack
The Hill • Ali Breland, Morgan Chalfant
Buying infant milk powder is still a really scary thing in China
Quartz • Echo Huang
 
Recommended for You
Brand Management, NPR
Trump Wine: Local Promotion Or Presidential Product Placement?
NPRPeter Overby
Ninety miles west of the White House, the National Park Service was selling Trump Wine at Shenandoah National Park — raising questions about Park Service rules and presidential influence.
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Brand Management, Travel Technology
Caesars Corporation - Building Brand Loyalty In An Era Of Abundant Choice
Eye for Travel
Caesars Corporation - Building Brand Loyalty In An Era Of Abundant Choice Please login to view the whole article - or subscribe here For a free two week trial to EyeforTravel OnDemand, please click here.
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Brand Management
KFC Will Help You Escape the Internet on Cyber Monday—For $10,000
Fortune MagazineEmily Price
Does the idea of surfing the web on Cyber Monday stress you out? You could avoid the Internet for the day by camping, taking a long walk in the park, or loading yourself into a pricey $10,000 “Internet Escape Pod” created by...
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Brand Management
The old-fashioned mail-order catalog is making a comeback
Los Angeles TimesRonald D. White
In one TV commercial from this year’s Toys R Us holiday campaign, a mom sweats through her cycling workout while her suspiciously helpful daughter tries to stir up a breeze. “I’m just gonna leave this right here,” the girl says, covering the...
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Brand Management, Credit Cards
Uniqlo Owner Applies to Open Stores in India Amid Overseas Push
Bloomberg
Fast Retailing Co. has applied for approval to open stores in India amid Asias largest clothing chains push to increase its footprint across the globe.
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Advertising Industry, Brand Management
Agencies Have Struggled to Adapt to Programmatic; Programmatic Rules Digital Display
ExchangeWireHugh Williams
Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, . In this week’s edition: Agencies have struggled to adapt to programmatic; Programmatic rules digital display; and Digital strategy upheaval....
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Advertising Industry, Brand Management
Content marketing - growing the digital way
The Economic Times of India
of ICOMO Advertising India Pvt. Ltd., successfully serving top clients such as Radio Mirchi, The British Council India and UAE, Faasos etc for 15 years. Backed by a strong advertising background, Sandeep offers a gamut of communication solutions in Print, TV, Digital,...
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Advertising Industry, Airbnb Inc
Want a Leading Brand? You Can't Have One Without These 6 Key Ingredients
Inc.Ilya Pozin
With seemingly every brand touting custom services and personalized products, aiming for a universally appealing brand may not seem like the best business choice. However, in some cases, it is exactly what a brand should do. Appealing to everyone is something nearly...
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Brand Management, Politics & Policy
Uber faces new crisis after massive hack
The HillAli Breland, Morgan Chalfant
Uber is reeling from a new controversy over revelations that the company tried to cover up a massive breach last year in which hackers pilfered information from 57 million of its customers. As a result of the hack, the ride-share company now...
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Brand Management, Food & Beverage Industry
Buying infant milk powder is still a really scary thing in China
QuartzEcho Huang
It’s been almost a decade since China’s infamous milk powder scandal came to light—when tainted formula killed six infants. The trauma left by that episode has been so strong that people in China still strongly prefer a foreign brand to a domestic...
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