Brand Management News

The task of brand management has changed dramatically over recent years with the introduction of new technology. You can stay ahead of those changes as well as watch the developments and initiatives of key US and global brands through the Wiser daily brand management news email. Brand management is the process of developing a positive image for a brand in its target market. It is about building customer loyalty and brand advocates. There is a wide range of techniques for achieving this including through general awareness, positive brand associations, price, customer satisfaction initiatives, and more. These techniques are evolving as people are now more connected than ever before. This means brands can reach out to their customers using more methods than were previously available. However these methods bring their own challenges, including a reduced level of control. Sometimes businesses get it right, and sometimes they get it wrong. At Wiser, we follow these trends and developments. Our brand management news email is tailor made and brings together the best information from around the web. Sign up today.

Recent Brand Management News Coverage
 
Your Weekly Recommendations Wednesday, September 20, 2017
 
Recommended for you
3 Social Media Marketing Trends You Need to Know to Recruit Your Best Talent
Inc. • Marissa Levin
Priceline May Be Spending Less on Trivago and Changing Hotel Metasearch Dynamics
Skift • Sean O'Neill, Skift
SAMHI to rebrand Premier Inn as Fairfield by Marriott
The Economic Times of India • Anumeha Chaturvedi
Combating fraud and poor quality must be on the front burner at Advertising Week
Digiday • Openx
R/GA and SapientRazorfish lead this year’s Digiday Awards finalists with three nominations each
Digiday • Digiday Awards
Eileen Fisher wants to reach younger consumers through recycled fashion
Digiday • Hilary Milnes
In the age of WhatsApp, Indians are developing a fetish for exquisite notebooks and pens
Quartz • Maria Thomas
Pinterest Automates 'Pin Collective'
MediaPost • Gavin O'Malley
Microsoft Previewing Azure Active Directory User Sign-In Option
Redmond Magazine • Kurt Mackie
It's Not Just Bricks And Mortar: Online Retailers Need To Innovate, Too
Forbes • Contributor, Tina Mulqueen
 
Recommended for You
Brand Management, Facebook Inc
3 Social Media Marketing Trends You Need to Know to Recruit Your Best Talent
Inc.Marissa Levin
When I started my first company Information Experts 22 years ago, every key organizational function was siloed - and they didn't even like each other. Sales focused on sales, Marketing focused on marketing, and HR focused on HR. Fast forward 2 decades...
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Advertising Industry, Brand Management
Priceline May Be Spending Less on Trivago and Changing Hotel Metasearch Dynamics
SkiftSean O'Neill, Skift
Booking.com is pulling back from its advertising spend on Expedia-controlled Trivago. But we must await third-quarter financial data and any company pronouncements on the topic to know all of the implications. The Priceline Group, which accounted for 43 percent of hotel-search site...
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Accommodations & Lodging, Brand Management
SAMHI to rebrand Premier Inn as Fairfield by Marriott
The Economic Times of IndiaAnumeha Chaturvedi
NEW DELHI: Gurgaon-based SAMHI Hotels, part-owned by Goldman Sachs, is set to rebrand British chain Premier Inn’s assets in India as Fairfield by Marriott after buying the India portfolio of the company for about Rs 200 crore. SAMHI Hotels has bought all...
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Advertising Industry, Brand Management
Combating fraud and poor quality must be on the front burner at Advertising Week
DigidayOpenx
When advertising leaders gather in New York City for Advertising Week later this month, the one issue topping every publisher and brand priority list must be the need for a transparent conversation about the technology challenges threatening the long-term health of their...
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Brand Management, Digital Media
R/GA and SapientRazorfish lead this year’s Digiday Awards finalists with three nominations each
DigidayDigiday Awards
Winners will be announced at the Digiday Awards Gala on Nov. 7, 2017 at Edison Ballroom in New York City. The post R/GA and SapientRazorfish lead this year’s Digiday Awards finalists with three nominations each appeared first on Digiday.
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Brand Management, Recycling
Eileen Fisher wants to reach younger consumers through recycled fashion
DigidayHilary Milnes
The Renew program, the details of which are on display at a gallery in Brooklyn, asks for customers' old Eileen Fisher clothing back, then either resells them used or breaks down the fabric into new garments. The post Eileen Fisher wants to...
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Brand Management
In the age of WhatsApp, Indians are developing a fetish for exquisite notebooks and pens
QuartzMaria Thomas
A number of Asian countries are well known for their obsession with stationery, but India, for the most part, has not been one of them. While notebooks and other paper products of every shape, size, and colour are widely available for cheap,...
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Brand Management, Technology Industry
Pinterest Automates 'Pin Collective'
MediaPostGavin O'Malley
Pinterest is automating the Pin Collective -- its outside network of content creators that help brands craft creative for the pin-based social network. “We’ve built a new custom platform that automates the process of working with content creators,” a company spokeswoman said...
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Brand Management, Technology Industry
Microsoft Previewing Azure Active Directory User Sign-In Option
Redmond MagazineKurt Mackie
Microsoft is currently previewing a new "Keep me signed in" Azure Active Directory sign-in experience for end users. It's a subtle change. Microsoft removed the "Keep me signed in" checkbox from its main Office 365 login page. Users instead now see a...
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Advertising Industry, Brand Management
It's Not Just Bricks And Mortar: Online Retailers Need To Innovate, Too
ForbesContributor, Tina Mulqueen
Online retailers have enjoyed advantages over bricks and mortar for some time. Thanks to retailers like Amazon, that may change. Here’s how smart e-tailers can stay ahead.
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