Customer Experience News

Understanding the customer experience is important to business success. But how do you do that, and how does the analysis of customer experience differ from other business benchmarks? What are other companies and leaders doing? Answers to all these questions are on the internet, and Wiser can deliver them to you in a daily customer experience news digest direct to your email inbox. Each email contains details and links to the web's best articles on the topic of customer experience. It is a concept that looks at the relationship that a customer has with a company as a whole. From a customer point of view the concept is nothing new - customers have always had relationships with brands. But until recently it has been hard for businesses to control and measure all the touch-points that impact on that relationship. An example of how businesses can now do that better is social media, which allows brands to communicate with customers one-on-one. Measuring, analyzing and improving customer experience is a key goal of today's marketing professional. If this includes you, or if you have another interest in customer experience news, sign up for the tailored, daily and free Wiser email.

Recent Customer Experience News Coverage
 
Your Weekly Recommendations Wednesday, September 20, 2017
 
Recommended for you
Want to Make Customers Happy? Try Being Your Own Customer First
Inc. • Patricia O'Connell, Thomas A. Stewart
The Next-Generation IT Help Desk is Achievable Today
InformationWeek • Andrew Froehlich President, Lead Network Architect, West Gate Networks
Free Webinar: How to Use Customer Service as a Marketing Tool
Entrepreneur Magazine • Entrepreneur Events
Scaling Customer Service as Your Startup Grows
Harvard Business Review • Michael Redbord
Amazon provides 22,000 seasonal job opportunities
The Economic Times of India
Why SAP Business Suite Applications Is a Must Have in Today’s Market
SAP Blogs • Andre Smith
Is Your Business Communicating with Customers in the Right Way for a Digital Age?
Inc. • Peter Roesler
Increasing Customer Loyalty
Constellation Research Blog • Sam Fiorella
A Closer Look at SurveyMonkey's New Polling Play
CMSWire • Virginia Backaitis
The Myth Of Customer Experience: What Asia's Marketers Should Really Be Focusing On
Forbes • Contributor, Out
 
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Customer Experience, Homeowner's Insurance
Want to Make Customers Happy? Try Being Your Own Customer First
Inc.Patricia O'Connell, Thomas A. Stewart
"Please listen carefully as our options have changed." That maddening automated admonition is a common, tiny instance of a common, huge problem. There are far too many companies that add irritants to interactions with customers and create obstacles to a satisfactory customer...
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Big Data, Cloud Computing Services
The Next-Generation IT Help Desk is Achievable Today
InformationWeekAndrew Froehlich President, Lead Network Architect, West Gate Networks
The new enterprise IT help desk features bots, cloud monitoring, and consolidated views into problems, and it can be implemented today. If your IT help desk is struggling to meet employee demands, one common knee-jerk reaction is to assume you don’t have...
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Customer Experience, Search Engine Marketing
Free Webinar: How to Use Customer Service as a Marketing Tool
Entrepreneur MagazineEntrepreneur Events
This age of mobile payments and eCommerce comes with clear benefits and challenges; while technology has made it easier than ever to process purchases, the customer experience has for many become impersonal and cold. That’s not how you want customers to perceive...
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Customer Experience
Scaling Customer Service as Your Startup Grows
Harvard Business ReviewMichael Redbord
As your startup grows, what your customers expect from you will change and the volume of their requests will change. You’ll shift from the reactive mode of supporting requests as they happen to the proactive mode of fixing issues before they ever...
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Amazon.com Inc, Customer Experience
Amazon provides 22,000 seasonal job opportunities
The Economic Times of India
The e-commerce giant said the employment positions have been created at its fulfilment centres, sortation centres, delivery stations and customer service sites.
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Customer Experience, Enterprise Resource Planning Software
Why SAP Business Suite Applications Is a Must Have in Today’s Market
SAP BlogsAndre Smith
I have been conducting business on the internet since 2008 (almost 10 years now). From eBay, Amazon, to operating my own copywriting service. In order to make it this long doing business on the web, I had a lot to learn –...
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Customer Experience
Is Your Business Communicating with Customers in the Right Way for a Digital Age?
Inc.Peter Roesler
Providing excellent customer service is a necessity for a business that wants to keep its doors open for many years to come. Good customer service can take many forms, but there is one thing these forms have in common: good communication. A...
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Customer Experience, Customer Loyalty Programs
Increasing Customer Loyalty
Constellation Research BlogSam Fiorella
By Sam Fiorella Increasing customer loyalty is a very important aspect of business today. There are too many choices for customers to go elsewhere on a whim. This is not to say that a company shouldn’t continue to acquire new customers, but...
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Customer Experience, Enterprise Social Software
A Closer Look at SurveyMonkey's New Polling Play
CMSWireVirginia Backaitis
If you think that companies use survey data to make decisions, think again. "We found out that they use data to tap into what people are thinking and to then push their ideas forward (to their colleagues and collaborators)," Bennett Porter, senior...
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Brand Management, Customer Experience
The Myth Of Customer Experience: What Asia's Marketers Should Really Be Focusing On
ForbesContributor, Out
Tweet This The most important task for brands is identifying which experiences have the potential to be memorable. Most of the experiences that customers have of brands and businesses are just not memorable – and that’s okay. There’s a myth at the...
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