Marketing News

Most functions of business change over time to become more efficient and effective, or to react to changing realities. This is true of marketing as much as any other aspect of business. But at Wiser we have made it easy for you to stay up-to-date with the latest marketing news and industry information through our tailored daily email digest. The changes in marketing over recent years have largely been driven by technology as consumers take up new media devices and platforms. This includes things like mobile phones and tablets, and it includes platforms like the internet and social media. Marketing professionals have to follow wherever consumers go, so the industry has been working hard to adapt. At its core, the function remains the same as it always has been: to promote a product or service by communicating with customers. The thing that has changed is the method of communication that is used. If you are involved in the industry as a marketing professional or business executive you should sign up for this email to stay up-to-date. Every day we deliver to your inbox a comprehensive and easy to use email featuring the best marketing news articles from around the web.

Recent Marketing News Coverage
 
Your Weekly Recommendations Wednesday, September 20, 2017
 
Recommended for you
What not to miss at this year's designjunction, the leading destination for design, arts and culture
Archinect • Sponsor
We are getting into emotional conversations around clarity and transparency, says Integral Ad Science’s Stephen Dolan
The Drum • Charlotte Mceleny
3 Social Media Marketing Trends You Need to Know to Recruit Your Best Talent
Inc. • Marissa Levin
How Polish fashion retailer Reserved is targeting UK shoppers
Econsultancy Blog • Nikki Gilliland
Chanel, Gucci rank highest luxury brands on social: NetBase
Luxury Daily • Brielle Jaekel
LYCRA® Brand and Who What Wear Collaborate on Solving Common Denim Dilemmas
BusinessWire
Gracenote teams with Connekt, Ensequence to deliver real-time offers on smart TVs
Rapid TV • Joseph O'Halloran
DVF to present collection via virtual reality
FashionUnited • Danielle Wightman-Stone
Becoming the Buyer Expert in Your Company
Web Ink Now • David Meerman Scott
Kate Spade turns to augmented reality for experiential Paris launch
Fashion & Mash • Rachel Arthur
 
Recommended for You
Brand Management, Interior Design
What not to miss at this year's designjunction, the leading destination for design, arts and culture
ArchinectSponsor
Now in its seventh year, designjunction returns to Kings Cross this September (21-24) as part of the annual London Design Festival. The 2017 edition of the show will present more than 200 international design brands, hundreds of product launches, 70 tempting pop-up...
Share
Advertising Industry, Brand Management
We are getting into emotional conversations around clarity and transparency, says Integral Ad Science’s Stephen Dolan
The DrumCharlotte Mceleny
While the maturity in different Asia Pacific markets can be stark, Integral Ad Science’s APAC MD Stephen Dolan, says clients are universally driving conversations around clarity and transparency, and it can be emotional. Speaking to The Drum, ahead of the upcoming The...
Share
Brand Management, Facebook Inc
3 Social Media Marketing Trends You Need to Know to Recruit Your Best Talent
Inc.Marissa Levin
When I started my first company Information Experts 22 years ago, every key organizational function was siloed - and they didn't even like each other. Sales focused on sales, Marketing focused on marketing, and HR focused on HR. Fast forward 2 decades...
Share
Marketing, eRetail
How Polish fashion retailer Reserved is targeting UK shoppers
Econsultancy BlogNikki Gilliland
Polish retailer Reserved has just arrived in London, opening its first-ever UK store in Oxford Street. Touted as a cross between H&M and Primark, the retail brand already has over 450 stores across 18 countries. But will Reserved appeal to UK consumers?...
Share
Brand Management
Chanel, Gucci rank highest luxury brands on social: NetBase
Luxury DailyBrielle Jaekel
New rankings from NetBase assessed Gucci as the most-discussed luxury brand on social media, but Tiffany & Co. and Louis Vuitton elicit stronger feelings and Chanel sees greater passion.
Share
Advertising Industry, Brand Management
LYCRA® Brand and Who What Wear Collaborate on Solving Common Denim Dilemmas
BusinessWire
WILMINGTON, Del.--(BUSINESS WIRE)--INVISTA, owner of the LYCRA® brand and a leader in developing market-driven innovations for the textile industry, has launched a new marketing campaign based on global consumer insights* around denim. The proprietary research revealed some of the frustrations women experience...
Share
Advertising Industry, Brand Management
Gracenote teams with Connekt, Ensequence to deliver real-time offers on smart TVs
Rapid TVJoseph O'Halloran
Aiming to help TV advertisers adopt new interactive capabilities to drive deeper consumer engagement and maximise ROI on their campaigns, Gracenote has officially unveiled the latest version of its auto-content recognition (ACR) technology. Developed in partnership with leading interactive TV advertising providers,...
Share
Advertising Industry, Brand Management
DVF to present collection via virtual reality
FashionUnitedDanielle Wightman-Stone
Fashion label Diane von Furstenberg has announced a technology partnership with wholesale marketplace Ordre to present its spring/summer 2018 collection to global buyers using virtual reality. Using Ordre’s platform, DVF is allowing global retailers to experience its New York Fashion Week presentation...
Share
Marketing
Becoming the Buyer Expert in Your Company
Web Ink NowDavid Meerman Scott
In my days as vice president of marketing at several technology companies, I distinctly remember how difficult it was for my team of marketing professionals to command the respect of the salespeople in the company. No matter how much product knowledge we...
Share
ABC (network), Brand Management
Kate Spade turns to augmented reality for experiential Paris launch
Fashion & MashRachel Arthur
Kate Spade New York is marking the opening of its new Paris flagship with an augmented reality experience designed to bring the city to life. Joy Walks, as the initiative is called, turns the fashion capital into an interactive playground, enabling users...
Share