Marketing News

Most functions of business change over time to become more efficient and effective, or to react to changing realities. This is true of marketing as much as any other aspect of business. But at Wiser we have made it easy for you to stay up-to-date with the latest marketing news and industry information through our tailored daily email digest. The changes in marketing over recent years have largely been driven by technology as consumers take up new media devices and platforms. This includes things like mobile phones and tablets, and it includes platforms like the internet and social media. Marketing professionals have to follow wherever consumers go, so the industry has been working hard to adapt. At its core, the function remains the same as it always has been: to promote a product or service by communicating with customers. The thing that has changed is the method of communication that is used. If you are involved in the industry as a marketing professional or business executive you should sign up for this email to stay up-to-date. Every day we deliver to your inbox a comprehensive and easy to use email featuring the best marketing news articles from around the web.

Recent Marketing News Coverage
 
Your Weekly Recommendations Friday, November 24, 2017
 
Recommended for you
Trump Wine: Local Promotion Or Presidential Product Placement?
NPR • Peter Overby
Caesars Corporation - Building Brand Loyalty In An Era Of Abundant Choice
Eye for Travel
KFC Will Help You Escape the Internet on Cyber Monday—For $10,000
Fortune Magazine • Emily Price
How to Find Keywords That Make Your Content Pop
Entrepreneur Magazine • Salma Jafri
The TopRank Marketing Team Reflects & Gives Thanks
TopRank Online Marketing • Ashley Zeckman
Why This 73-Year-Old Company Is a Master Instagram User
Entrepreneur Magazine • Ximena N. Larkin
The old-fashioned mail-order catalog is making a comeback
Los Angeles Times • Ronald D. White
Uniqlo Owner Applies to Open Stores in India Amid Overseas Push
Bloomberg
Agencies Have Struggled to Adapt to Programmatic; Programmatic Rules Digital Display
ExchangeWire • Hugh Williams
Content marketing - growing the digital way
The Economic Times of India
 
Recommended for You
Brand Management, NPR
Trump Wine: Local Promotion Or Presidential Product Placement?
NPRPeter Overby
Ninety miles west of the White House, the National Park Service was selling Trump Wine at Shenandoah National Park — raising questions about Park Service rules and presidential influence.
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Brand Management, Travel Technology
Caesars Corporation - Building Brand Loyalty In An Era Of Abundant Choice
Eye for Travel
Caesars Corporation - Building Brand Loyalty In An Era Of Abundant Choice Please login to view the whole article - or subscribe here For a free two week trial to EyeforTravel OnDemand, please click here.
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Brand Management
KFC Will Help You Escape the Internet on Cyber Monday—For $10,000
Fortune MagazineEmily Price
Does the idea of surfing the web on Cyber Monday stress you out? You could avoid the Internet for the day by camping, taking a long walk in the park, or loading yourself into a pricey $10,000 “Internet Escape Pod” created by...
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Entrepreneurship, Google Inc
How to Find Keywords That Make Your Content Pop
Entrepreneur MagazineSalma Jafri
In this video, Entrepreneur Network partner Salma Jafri wants to help you improve your use of keywords throughout a piece of content. By picking the right keywords, you can make content more searchable, raising its position on Google and potentially driving more...
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Marketing
The TopRank Marketing Team Reflects & Gives Thanks
TopRank Online MarketingAshley Zeckman
Today is a day that has become a cornerstone of American tradition and many of you are preparing for a day of fun and feasting with your love ones. Every family has their own Thanksgiving traditions. For many families, you spend the...
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Google Inc, Social Media Industry
Why This 73-Year-Old Company Is a Master Instagram User
Entrepreneur MagazineXimena N. Larkin
Colleen Smithe Parker is director of advertising for Walter E. Smithe, a family-owned furniture business in Illinois. Walter E. Smithe has been in business for more than seven decades, and, like any long-lasting business, it has had to adapt over time. So,...
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Brand Management
The old-fashioned mail-order catalog is making a comeback
Los Angeles TimesRonald D. White
In one TV commercial from this year’s Toys R Us holiday campaign, a mom sweats through her cycling workout while her suspiciously helpful daughter tries to stir up a breeze. “I’m just gonna leave this right here,” the girl says, covering the...
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Brand Management, Credit Cards
Uniqlo Owner Applies to Open Stores in India Amid Overseas Push
Bloomberg
Fast Retailing Co. has applied for approval to open stores in India amid Asias largest clothing chains push to increase its footprint across the globe.
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Advertising Industry, Brand Management
Agencies Have Struggled to Adapt to Programmatic; Programmatic Rules Digital Display
ExchangeWireHugh Williams
Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, . In this week’s edition: Agencies have struggled to adapt to programmatic; Programmatic rules digital display; and Digital strategy upheaval....
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Advertising Industry, Brand Management
Content marketing - growing the digital way
The Economic Times of India
of ICOMO Advertising India Pvt. Ltd., successfully serving top clients such as Radio Mirchi, The British Council India and UAE, Faasos etc for 15 years. Backed by a strong advertising background, Sandeep offers a gamut of communication solutions in Print, TV, Digital,...
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