Marketing News

Most functions of business change over time to become more efficient and effective, or to react to changing realities. This is true of marketing as much as any other aspect of business. But at Wiser we have made it easy for you to stay up-to-date with the latest marketing news and industry information through our tailored daily email digest. The changes in marketing over recent years have largely been driven by technology as consumers take up new media devices and platforms. This includes things like mobile phones and tablets, and it includes platforms like the internet and social media. Marketing professionals have to follow wherever consumers go, so the industry has been working hard to adapt. At its core, the function remains the same as it always has been: to promote a product or service by communicating with customers. The thing that has changed is the method of communication that is used. If you are involved in the industry as a marketing professional or business executive you should sign up for this email to stay up-to-date. Every day we deliver to your inbox a comprehensive and easy to use email featuring the best marketing news articles from around the web.

Recent Marketing News Coverage
 
Your Weekly Recommendations Monday, February 19, 2018
 
Recommended for you
Infographic: 14 Ways to Get Backlinks Without Begging
KISSmetrics Blog • Neil Patel
Weekend Favs February 17
Duct Tape Marketing • John Jantsch
Snapchat Rolls Out New Analytics
Social Media Examiner • Grace Duffy
How to Write Meta Descriptions To Boost Your SEO
KISSmetrics Blog • Neil Patel
Why Every Marketer Should Care About Design
Portent: Conversation Marketing • Kyle Eliason
What people get wrong about keyword cannibalization
Search Engine Land • Patrick Stox
Pharrell & adidas Launch the All-New Crazy BYW PW
Highsnobiety • Jonathan Sawyer
Top 5 Sneakers Coming Out This Weekend Including Air Jordan 3 Cement, Bape Adidas Dame 4 and More
XXL • Roger Krastz
Music Manager, Marketer Timothy Collins Talks Strategy
hypebot • Guest Post
Raise Revenues with Ratings and Reviews in Your Email Marketing
Relevance • Mike Austin
 
Recommended for You
Marketing
Infographic: 14 Ways to Get Backlinks Without Begging
KISSmetrics BlogNeil Patel
Are you producing lots of great content on a regular basis but still not seeing organic traffic? The issue may be a lack of external sites linking to you, also known as backlinks. While SEO has evolved over the years, backlinks still...
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Marketing
Weekend Favs February 17
Duct Tape MarketingJohn Jantsch
Weekend Favs February 17 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about...
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Marketing, Social Media Industry
Snapchat Rolls Out New Analytics
Social Media ExaminerGrace Duffy
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Snapchat rolling out new...
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Marketing
How to Write Meta Descriptions To Boost Your SEO
KISSmetrics BlogNeil Patel
How many times have you Googled something and your search results have little to no content below the link? Yeah, that’s the meta description. And every website should have one. If you have a website, then meta descriptions should matter to you....
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Marketing
Why Every Marketer Should Care About Design
Portent: Conversation MarketingKyle Eliason
Only a fraction of digital marketers consider design a core component of our jobs. Traditionally, we leave designing to designers. This lets the rest of us spend more time serving our king and queen: data and text. Besides, we’re just a [insert...
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AOL Inc, Digital Advertising
What people get wrong about keyword cannibalization
Search Engine LandPatrick Stox
News flash — Pages rank for multiple keywords. According to a study by Ahrefs last year, the average page ranking number one also ranked for about 1,000 other relevant keywords. If your content is relevant enough, you can even have multiple pages...
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Apparel & Fashion, Brand Management
Pharrell & adidas Launch the All-New Crazy BYW PW
HighsnobietyJonathan Sawyer
Less than a month ago Pharrell took to social media to tease a new adidas sneaker. Now, that very shoe will be made available this weekend (sort of) at the brand’s 747 Warehouse Street event in Los Angeles. The Crazy BYW PW...
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Apparel & Fashion, Brand Management
Top 5 Sneakers Coming Out This Weekend Including Air Jordan 3 Cement, Bape Adidas Dame 4 and More
XXLRoger Krastz
With the NBA is taking over the city of Los Angeles this weekend with the NBA All-Star festivities, several of the biggest footwear brands in the industry are gearing up to launch their most coveted sneakers, collaborations and retros. Releasing in several...
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Brand Management, Marketing
Music Manager, Marketer Timothy Collins Talks Strategy
hypebotGuest Post
In this interview Swedish twenty-two year old manager and digital strategist Timothy Collins discusses his company UNLTD, the importance of innovation, and the challenge of breaking through the social media landscape. _______________________ Guest post by Veselina Gerova of The Message Behind The...
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Digital Advertising, Email Marketing
Raise Revenues with Ratings and Reviews in Your Email Marketing
RelevanceMike Austin
When was the last time you booked a hotel room, or a restaurant without reading a review and checking out the candid photos from other guests? Do you look at a product’s star rating before adding it to your cart? You are...
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